Calculator
Ads or search: what does a new patient cost?
Put in your ad budget, your click price and how many clicks become a kept first visit, then the package and your own estimate for search.
Ads: cost per new patient
$166
151 clicks, 9.1 first visits
Search: cost per new patient
$59
Golden at $235, 4 a month
With these numbers, search costs $107 less per new patient.
A model, not a forecast. Ads deliver from day one and stop when the budget stops; search builds over months and keeps working while you keep it up. Many practices run both for a while.
Where the numbers come from
The default click price is DataForSEO's October 2026 average for "chiropractor near me" ($9.93). The booking rate and the search estimate are placeholders: replace them with your own, from your ad account and your front desk's "how did you hear about us" question.
Our page on chiropractic advertising covers the rules that apply to ads and new patient specials.